Marti Elder Inc - Innovation Marketing and Management Services
Marti Elder Inc

Research & Analysis

"What kind of earning value can I expect from my invention?"
"How can I locate a strategic partner or a licensee for my concept?"

You need information to run an enterprise or to get a product to market. I routinely develop market assessments and perform the research necessary to identify highly qualified licensing prospects. I recently assisted a client to develop a profile of manufacturers and distributors of orthotic devices. I utilized trade show and trade journal materials to locate resources inside the industry. Through this effort, I built the background and relationships necessary to licensing. The end result has included ongoing meetings and licensing dialogs with top industry players. I will put my resourcefulness to work for you to develop information targeted at your "need-to-know".

Experience

Communications & Licensing

"Has my proposal met the RFP specifications?"
"How should I handle negotiations with a licensee?"

Communications is the core of any enterprise. I can meet your needs through traditional means or through the latest innovations of electronic media. Clients are often skilled at connecting with licensing prospects but need assistance to close a deal. In my past experience as a contract insurance claims specialist, I negotiated claims by the dozens to achieve complex legal settlements on the behalf of my clients. In the invention industry, I have successfully concluded many license agreements, guiding my clients from start to finish -- from setting licensing goals to expressing those goals in a polished agreement. I constantly upgrade my licensing skills through membership in the distinguished Licensing Executive's Society.

IP & Commercialization Strategies

"What are the options for protecting my idea while I develop and market it?"
"How do I lay out a commercialization plan?"
"How can I become involved in the Small Business Innovation Research (SBIR) program?"

Regardless of size or orientation, each enterprise has special needs to be met. The range of my experience is comprehensive. I have written grant requests for arts, medical, religion and recreational non-profit organizations, and for the vastly different demands of a research and development company. I have served as project manager for a software development project, and have enjoyed teaming with an author to connect him with literary markets. I have successfully managed a Department of Defense three-year audit for an SBIR company, and have performed technical editing for publications. I have managed the protection of intellectual property including trademarks, copyrights, patents and trade secrets. I work extensively under contract to perform small business coaching on behalf of the Montana State Department of Commerce. I also contract to represent U.S. Department of Defense technology transition interests, and U.S. Department of Energy commercialization efforts. You can achieve a competitive edge by tapping into the value of my diverse experience in commercialization and intellectual property management.

Systems Development

"How do I formulate an effective marketing strategy?"
"Can my financial software be set up to give me the reports I need?"

Business people are often distracted from their core mission by the demands of infrastructure development. Systems need to be customized to meet your requirements. I have custom-designed accounting systems and reports utilizing a variety of spreadsheet and accounting software including Excel, Quattro Pro, Lotus, IBM AccPac, Peachtree, and DacEasy. As far as that troublesome business plan . . . you probably have most of the material already formulated. Bring me in to consult with your staff. We can put a professional finish on your planning, and position your systems to work more effectively.


Member of the Licensing Executives Society (LES) and the National Inventor Fraud Center (NIFC).

See my articles published at the Patent Cafe "Invention and Innovation" page.
[Enter "elder" in the search box at that site for a full listing.]

Further references available on request.



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